The Yellow Edition, 1991

 

In 1991, in Jacksonville, Florida, an arts organization named A City of Expression (ACOE) created its first edition of iD Magazine, known simply as The Yellow Edition.

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This 10-page booklet was printed on two sheets of 8-½” x 17” bright yellow paper folded with a single 8-½” x 11” yellow page inserted in the center, contained poems and short stories by group members, and was designed by Creative Director Clair Hartmann.

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Jim Minion named the publication iD Magazine based on three meanings: 1) The Freudian id, 2) Identification (I.D.), and 3) idea.  Jim later became the Managing Editor of the publication.

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Steven Gelsi wrote these timeless words that appeared refined in The Red Edition of 1992 that perfectly described the magazine’s title and purpose:

“iD is defined as the mind’s driving force, the one that cries out for satisfaction of primitive needs. And is there any need greater than to express ourselves? Crying out for expression, identifying ourselves, celebrating art and life and creativity are what iD’s all about.”

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The Yellow Edition was followed by two full-fledged art publications, both published in 1992 before ACOE unfortunately disbanded – The Red and Green Editions.

 

Now, Yellow Edition Jax is a revisitation of The Yellow Edition (1991) with the hope to bring a little light onto dimming and war-plagued humanity on a planet we are killing.  Let's focus on light, love, and peace...the goals of revisiting the Yellow, Red, and Green editions from the 1990s.